Product designer · Psychology B.A.
Hey! I'm Ido
I'm a product designer with a Psychology B.A., which means I ask the right questions to design the right products. I take it all the way to the build using Webflow, AI, and automation.
Case studies
Selected work
SafeScan
A document scanner redesigned for a stressed user instead of a calm one - a heuristic audit first, then trauma-informed design applied to the core flow.
Read the case study →
Words Matter
A Chrome extension that adds an AI context layer to everyday reading - designed and built end to end.
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Moneytor
A financial mentor's dashboard, redesigned around who actually opens it - for Chasdei Lev, a nonprofit pairing mentors with families rebuilding their footing.
View the project →Smaller projects
Other work
Dekel
An image archive for a fashion designer with no site. Stripped to what he actually needed, and shipped in a week.
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CityPeak
An end-to-end AI automation for a construction firm's defect reports - from a field photo to an approved task, no manual typing.
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About
My background in psychology means I start with why people behave the way they do, before I open Figma. Then I build what I design, with Webflow, code and AI tools, so the reasoning behind every decision makes it all the way to the shipped product.
BA, Psychology & UX - Academic College of Tel Aviv-Yafo
AI Solutions Implementer - Analiza College, 184 hours
What I offer
Product design
Research-led UX, design systems, and interfaces specified closely enough to build from.
AI solutions
AI features and workflow automations - LLM integration, agents, and pipelines, with a person in the loop.
UX audit
Finding where a product creates friction, and turning that into a short list of what's worth fixing first.
Functional builds & Webflow
Bringing complex UX to life with production-ready Webflow builds, AI-assisted code, and dynamic web applications.
Let’s build something great together.
I'm currently exploring new opportunities in product design and UX research.
My LinkedIn profile