I ask the right questions to design the right products.
I'm a product designer with a Psychology B.A. who takes it all the way to the build - Webflow, AI, automation.
Selected Work
Words Matter
A Chrome extension that adds an AI context layer to everyday reading - designed and built end to end.
Read the case study ->
Dekel
An image archive for a fashion designer with no site. Stripped to what he actually needed, and shipped in a week.
View the project ->
CityPeak
An end-to-end AI automation for a construction firm's defect reports - from a field photo to an approved task, no manual typing.
View the project ->
SafeScan
A document scanner redesigned for a stressed user instead of a calm one - a heuristic audit first, then trauma-informed design applied to the core flow.
Read the case study ->
Moneytor
A financial mentor's dashboard, redesigned around who actually opens it - for Chasdei Lev, a nonprofit pairing mentors with families rebuilding their footing.
View the project ↗About
My background is in psychology, and it shows up when a project calls for it - reading how people actually behave, where cognitive load builds, why something breaks down. It's not every project's headline, but it's usually somewhere in the room.
More about me ->Let’s build something great together.
I'm currently exploring new opportunities in Product Design and UX Research.
My LinkedIn profile